Improve day to day music discovery experience
We used a technique called contextual inquires in which we
follow users around to observe how users discover and retrieve songs. This gives us
insights on the common needs and painpoint in people's current music discovery experience.
From our research, we synthesised our data into 3 common scenarios.
These are the scenarios where users can benefit from a more efficient music discovery experience:
Songs playing from the radio while driving: users' hands are occupied
Songs playing in a cafe: users are most likely working
Songs playing in concert or event: users are enjoying the moment
We looked at Shazam, and Soundcloud as our competitors in the space since both of them have compatible watch apps.
Shazam's watch application at the time has a number of user frictions. Users have to open up the
watch app, then click "recognize" to activate which motivated us to go for a faster user interactions in our design.
Soundcloud focused more on individual music experience with lyrics display on screen which motivated us to create a more personal design.